Mariana Atencio
Brand Partnerships · Media Kit
Peabody Award-Winning Journalist.
Bestselling Author. Global Keynote Speaker.
1.55M+ cross-platform connections.
A bilingual, multicultural audience spanning the United States and Latin America. Deeply engaged, college-educated, and fiercely loyal to the voice they trust.
The coveted audience brands can't easily reach.
The Opportunity
Mariana's community is bilingual, multicultural, and split evenly between male and female. Nearly half are in the United States. The rest span Venezuela, Mexico, Colombia, Brazil, Europe and beyond.
This is not a niche audience. It is a bridge audience — one that moves fluidly between cultures, languages, and markets. And they follow Mariana because she has earned their trust, not just their attention.
Her email list of 20,000 direct contacts gives brands a direct line to her community that no algorithm can filter. Her 11K+ Substack subscribers and 11.9K LinkedIn followers extend that reach into the professional and executive audiences brands most want to activate.
1.5M+
Total Connections
Cross-platform
25M
TEDxViews
13 languages
20K
Email Subscribers
Direct reach — no algorithm
665K
TikTok
418K
X / Twitter
57.7K
12K
423K
YouTube
37.9K
Substack
11K+
Audience Intelligence
Who is actually Engaging
Institutional trust.Cultural reach. In one voice.
About Mariana
She has become a global voice and platform for authenticity and trust. Her TEDx talk, "What Makes You Special?", has been viewed by more than 25 million people and translated into 13 languages. Her book, Perfectly You: Embracing the Power of Being Real, was published by Harper Collins in English and Spanish
As a sought-after keynote speaker on trust and authenticity, Mariana is in front of, and inspires, thousands of people every month.
The combination of strategic storytelling, strong sense of community building and cultural relevance is what Mariana brings to brand partnerships. She creates content in English and Spanish, for audiences across platforms and countries, who follow her because they trust her.
Built for the brand's objective.
Delivered in Mariana's voice.
Social Content Campaign
Integrated posts across Instagram, TikTok, Facebook and YouTube Shorts — in English, Spanish, or both. Authentic to her voice, aligned to your message. Delivered as single posts, carousels, or multi-platform series.
Branded Content Series
Original short-form video or podcast episodes produced for your brand. Mariana as host, producer, and editorial partner — bringing her journalism instincts to your story.
Long-Form Digital Production
Quarterly or annual series — enterprise-grade content for leadership audiences. Proven at scale with Microsoft Envision: 3 seasons, 90-minute format, distributed across Americas, EMEA, and APAC.
Live Event Hosting & Moderation
Mariana as the face of your event — moderator, emcee, or social media host. She draws out candid, high-value exchanges from your guests and amplifies your event's impact.
Podcast Integration or Co-Production
Guest appearances, sponsored episodes, or full podcast series. Executive produced and narrated Lost in Panama — Apple Podcasts Top 10. Host and producer Start-Up Series Latam.
Newsletter & Direct-to-Audience
Dedicated or integrated placements in her Substack newsletter (11K+ subscribers) and direct email list of 20,000 opted-in subscribers. Algorithm-free direct access to her most engaged readers.
Mariana works with brands she genuinely believes in. Brands where there's strong value alignment. That is what makes partnering with her successful.
Rates and custom packages are available upon request.
Brands that have trusted Mariana's voice.
Social media campaigns · branded content · sponsored integrations
What a partnership with Mariana looks like.
Bank of America
Zelle Latino Campaign
Social campaign to build trust in the Latino community around using Zelle for money transfers — delivered in Mariana's authentic bilingual voice, speaking directly to the experience of sending money to family across borders.
Social Campaign · SpokespersonGoFundMe
Venezuela Earthquake Relief Campaign
Social campaign encouraging people to open GoFundMe accounts and give to causes around rescue and rebuilding efforts — anchored in earthquake relief for Venezuela, a cause close to Mariana's own story. The campaign helped raise $20 million.
Social Campaign · SpokespersonAT&T
Paid Social Partnership
Integrated paid partnership bringing AT&T's consumer connectivity message to Mariana's cross-cultural U.S. Hispanic and Latin American audience, in her authentic bilingual voice.
Social Campaign · SpokespersonAudible
Latino Membership Campaign
Campaign promoting Audible membership and audio storytelling within the Latino community — connecting Mariana's bilingual audience with a platform built for the voices and stories they seek.
Social Campaign · SpokespersonTheraFlu
Latino Paid Sick Leave Awareness Campaign
Campaign raising awareness of paid sick days for the Hispanic community — delivered in English and Spanish, addressing a pressing issue for Mariana's core audience.
Social Campaign · SpokespersonClinique · People en Español
Even Better, Together
Named host and face of a Clinique branded content series produced in partnership with People en Español — bringing her bilingual audience into a beauty and wellness story rooted in confidence and authenticity.
Branded Content · HostSpotify
Music + Talk: Unlocked
Hosted Spotify's "Music + Talk" mini-series — a bilingual productivity experience combining motivational content with curated playlists.
Audio Series · HostMicrosoft
Microsoft Envision
Three seasons as host of Microsoft's flagship quarterly digital series for business leaders — a 90-minute live format with interactive polling across the Americas, EMEA, and APAC. Topics: AI, sustainability, digital transformation.
Long-Form Series · HostNBC / Telemundo · Eva Longoria
Presente! Latinas Listening Tour
Co-hosted with Eva Longoria for the Poderistas organization — a digital town hall series bringing together Hispanic female voters across key U.S. districts.
Live Co-Production · HostFord Motor Company Fund · Latin Grammy Foundation
Music Education Initiative
Hosted and moderated a live interview with global superstar Karol G for a joint initiative raising funds for children's music education.
Live Production · HostNasdaq
Financial Literacy for Latinos
Campaign with Nasdaq Adelante promoting financial literacy within the Latino community — connecting Mariana's trusted voice to one of the most consequential issues facing Hispanic families in the United States.
Social Campaign · SpokespersonBrennan Center for Justice
Awareness & Misinformation Campaign
Campaign to combat misinformation on issues relevant to the Latino community, in English and Spanish.
Social Campaign · SpokespersonMcDonald's
Ronald McDonald House · Thanksgiving Campaign
Fundraising campaign for Ronald McDonald House as part of a Thanksgiving initiative — connecting Mariana's community to a cause centered on family, care, and giving back.
Social Campaign · SpokespersonMariana partners with brands that want to build real trust with real audiences.
Financial Services
Banking, insurance, fintech, and investment brands reaching US Hispanic and multicultural audiences.
Telecommunications & Tech
Connectivity, productivity, and enterprise tech brands with a story for diverse professional audiences.
Consumer Lifestyle
Beauty, wellness, audio, and entertainment brands reaching bilingual and bicultural consumers.
Leadership & Professional Development
Organizations and platforms serving executives, professionals, and high-achieving communities.
Media & Entertainment
Networks, streaming platforms, and publishers seeking editorial credibility and multicultural reach.
Purpose-Driven Brands
Companies whose values align with authenticity, community, and human connection — and want an audience that actually believes them.
Let's Work Together
Ready to reach your ideal audience?
Every partnership begins with a conversation about your brand's objectives. Reach out to explore custom formats, availability, and rates.